In the spring The Streets drop, we focused on purple, a colour that is close to our brand and that we use across our channels. The capsule includes 2 unisex t-shirts, hoodie, kids t-shirt and a t-shirt with a „Love and peace in The Streets“ design. We created photo and video content for the drop, see below the teaser and campaign video.
Next to two t-shirts, a hoodie and a kids shirt, we created a design where we wanted to share an important message of peace, and bring people together through sport and grind. Not just in these unstable times in Europe, but everywhere, always. We plan to bring more on this topic and continue to create under the message of peace and love.