Event like this deserves full media coverage, which we have achieved through Instagram, Facebook, Youtube, influencers and global media.
The Slam Dunk Contest was part of the whole day, which started in the morning at our Prague store, where raffles for Air Jordan 1 Japan Metallic Silver and Air Jordan 1 Retro Court Purple from our own deadstock archive took place. The raffles also included the opportunity to win a Golden Ticket, which catapulted the winner to a VIP boat with the best view of the evening Slam Dunk Contest. Then we introduced our customers and fans to the main video BE PART OF IT, which underlines our long-standing idea of creating a community of people with common interests, a community that will be united by basketball, the love for sports and music.
In the end, the victory was taken by Piotr Grabowski, who collected almost the full number of points in three rounds, defeated Roman Radovský in the final duel and deservedly took prize money of €2,000.
Here you can feel the emotions and atmosphere. It was an amazing and big day for our community, us and Kobe Bryant lovers.