Next in line was the choice of the composition of the first collection. We knew that when it was the first, the Streets – the street, city life, basketball, everyday leisure life, for us and work – must be as good as possible. And that is the only correct answer. Sweatshirt and sweatpants, 2 pieces of clothing that best describe and fit all of the above. The first collection set a high bar in the quality we intend to stick to. We plan to release larger cut & sew collections quarterly and supplement them with smaller collaborations/drops.
We teamed up with Ego, a member of a legendary hip-hop group from Kontrafakt. The theme of this song is „my band“. Here we first time showed our new brand collection. Videoclip got 180 000 views in the first week.