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To celebrate the release of the year, we’ve put together the teaser campaign the event deserves. The campaign consisted of 3 videos in a Lost and Found vibe, which you can watch below. During the 2 weeks of teasers, our reels saw a total of 110,000 organic views.
More than 12,000 people joined the Instagram raffle and the post itself had more than 90,000 organic impressions. To celebrate the instore raffle itself, we created t-shirts with a custom Lost & Found silhouette design, in two colorways – white and black.
The release party itself was in the sports spirit of basketball, where AJ1 fans could join the raffle only if they hit the bucket in our Bratislava flagship store. The line to shoot the basket was long out of the store and the effort lasted a full 2 hours. Our Bratislava Hugo Hypetrain added to the atmosphere. The vibe itself will show you the after video that says more than words.