air jordan 1: "court purple"

media reach

Event like this deserves full media coverage, which we have achieved through Instagram, Facebook, Youtube and influencers.

people reached

pre-event activation

To create hype and get our fans involved, before the actual release we prepared an air jordan 1 quiz where we asked various questions about the history of this legendary model, educating our fans, letting them learn facts they may not have known before. In total, 15,000 people participated in the quiz.

air jordan court purple the streets instagram quiz

hunt game

Due to covid-19 we prepared safe event named „J’s in the city“. We put QR code stickers all around our 3 cities – Bratislava, Košice and Prague. We picked spots that are related to basketball as well as iconic places. Then we let people hunt their pair outside in the streets instead of door release. For this purpose, we created special microsite.


All of our influencers shared information about the „J’s in the city“ game on their social media. In our three cities – Bratislava, Praha and Kosice, more than 550 people hunted for a pair.

air jordan court purple the streets instagram influencers


Check out the aftermovie from Prague in collaboration with community magazine The Mag.